This week's assignment involves fashion, particularly Blackglama. It is about handcrafted mink created with the highest quality, world renowned for their unbridled luxury and elegance. Each Blackglama skin is hand selected with exquisite attention to detail and less than 2% of black mink deemed worthy of the name. As a matter of fact the name Blackglama refers to the mink not the designer or manufacturer. It is a play on word of its breeders, Great Lakes Mink Association (GLMA) and the word 'glamor'. It was 1968 and American fashion was experiencing a major shift and new marketing concepts were being conceived. Therefore I took a picture of these ladies wearing nostalgic outfit, mainly from the 60's. They were proud to pose as they were ready for the fun night out. It's funny how they posed in a row of from the shortest to the tallest. Since Blackglama used celebrities as spokesmodels, these ladies have that famous celebrity-vibe by dressing up and being more noticeable. Even though these ladies were not wearing mink, or even fur coat (as it is still warm in Las Vegas), to me this picture works to represent what the Blackglama were about. The celebrities that wore the Blackglama in photoshoots had a sense of impeccable style, beauty and sophistication and these ladies wanted to look the part. They look trendy and style-savvy.
For the photo editing tool I used Lightroom 4 in which I turned the picture into black and white and added some grain in order to make it look nostalgic. Additionally, because the fur is the richest, deepest dark mink all of the advertising photographs were in black and white.
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